Video marketing has become one of the most effective ways to promote a business online. No matter whether you are selling a product or a service, creating a video to market your business is a no-brainer.
It is arguably the most preferred marketing tool for today’s online marketing professionals. A decent explainer video can help you strike the right chord with your target audience, far better than a thousand-word written explanation. It’s a fact that visual content is much more accessible, likable and shareable to the modern-day internet-savvy individuals.
In this age of digital media, there is no better alternative than videos for spreading brand awareness and familiarizing potential customers with your business. A great marketing video is the one that informs and inspires the viewers at the same time. However, it is easier said than done. With hundreds of new videos being marketed each week, the need of the hour is to stand out from the rest.
Go through this article to take away 5 insider tips for creating a killer marketing video that not only stands apart from your competitors, but also delivers the right message to drive more sales for your business.
A well-written script acts as the foundation to a successful marketing video. Be creative in your approach, but don’t forget to align the script according to your business vertical. An ideal script is the one that tells a coherent story which the viewers can relate to. It should not feel like a collection of sentences that have been stitched together for no apparent reason.
It’s a good idea to project personality in your video content. People love to learn about the personality of a brand by taking a sneak peek behind the scene. They are also interested to meet the people who are actually using your products or services. So instead of telling the story yourself, you can add a little twist by letting your customers tell it on your behalf.
You must deliver your message within a short duration, as viewers often have a brief attention span. You may have a lot to say about your business, but your ‘About Us’ page is better suited for all such talks. A marketing video is meant to be a ‘magnet’, that makes people interested to take the next step.
All winning marketing videos typically have four key elements that you must focus on –
The Problem – The issue that the viewers are facing.
The Answer – Introduce your business as a solution to the problem.
The Reason – Why to opt for your solution and how it works?
The Action – What to do next? That’s where your call to action link goes.
That’s precisely the way to come up with a successful marketing video. Straight to the point – nothing more, nothing less.
Your product or service may have some exciting features, but you must resist the temptation to show off and brag about the features alone. What matters to the customers is the benefit that your product or service brings to them. Is it going to solve a problem? Can it make things easier? Does it bring some added value? Instead of babbling about the technical specifications, concentrate more on how it is going to make your customers’ lives better.
What do I get to watch the video? Believe it or not, most of the people are only interested in things that bring them some form of value or reward. Even if you make short and interesting video, it isn’t going to make much of an impact unless it offers some value-add to the viewers. So figure out what value or reward your video can offer to the viewers and potential customers.
For example, let’s consider the case of a referral program. A referral program gives your customers incentives to bring you new business. It’s a win-win situation for both the parties involved.
Another great idea is to run a giveaway contest – where the viewers get the chance of winning some freebies by sharing their contact details with your business. It will keep your contact database growing, which you can subsequently utilize for email marketing.
To sum things up, if the viewers can find something to gain from watching your video, they will not only watch, but also share it with their friends and followers. So add the prospect of a reward to your video to make it more appealing to the viewers.
This is an aspect which is often neglected by the marketers. While some get exhausted after putting all the hard work in getting the video created, others feel that the viewership will gradually grow over time. As a result, planning for the video launch takes the back seat and it fails to generate the deserved impact.
It’s important to plan for the launch well in advance. First step is to fix a launch date. Then consider the platforms where you want to launch the campaign. YouTube is arguably the most powerful video sharing platform, but there are people who prefer to watch videos on social networks. And yeah, don’t forget to integrate the video on your business website. The point is not to limit yourself to a single platform. Also keep the target audience informed about the forthcoming launch. It will build a sense of anticipation among the viewers.
What’s Next?
You have created a great marketing video which is ably supported by a creative script and beautiful narration. It showcases your competency and explains the benefits clearly. You are also offering some sort of reward for the viewers. So what’s next?
It’s quite obvious – leave no stones unturned to promote the video. The success of your campaign will be dictated by the number of viewers it can attract. So give your best possible shot at promoting the video and watch it get shared beyond all your expectations.
Jack Danielson, a tech enthusiast, geek and writer. He is particularly interested in the proliferation of Social Media tips-tricks around the web. He currently holds the position of consultant writer at Internet Choice, a resource site that lets you find all Internet service providers in your area with an easy search-by-zip feature.
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