Irish startup Pulp lets you create music videos with stunning filters on iOS

Pulp officially announces the beta launch of its mobile video app and social sharing platform to immerse users at the center of the music video experience.

Ireland has a rich history of music and culture, and what better place than Dublin to host the latest startup making a huge impact on the digital music video scene?

Pulp aims to be a different type of channel for music discovery. Instead of passively consuming music, Pulp enables users to really interact with it. The iOS app is the first to enable users to mix their own videos with innovative live-video filters and animations. What’s more, people can lay these videos over their favorite songs, and then share the creations with their social networks.

With the rise of Snapchat, Vine, and now Instagram stories, users are making themselves the subjects of the media they consume. Pulp lets you search for new music and puts yourself as the star of your own short music video.

“While we all used to listen to the radio or watch music channels on TV to find new music, that’s no longer the case. At Pulp, we think the music discovery space is moving from being curated by influencers, to music fans creating their own video content themselves,” said co-Founder Stan Massueras.

To get started with this new social technology, users may choose from a range of live video filters. These include artistic light effects, animated backgrounds and memes. They then shoot a five second video within the app, and select a soundtrack for the video. Users can share their videos on social media and discover new music videos created by Pulp’s community. Pulp offers over 25 million songs from Apple Music to chose from for video. Pulp is currently discussing licence agreements with publishers and labels.  

From the city that brought us U2, Thin Lizzy, and The Dubliners, Pulp allows you connect with the online music community and share content that inspires with friends worldwide.

“Nowadays people don’t want to consume music passively, but rather interact and take part in it,” added Massueras, and that is certainly true.

Mobile video consumption is on the rise. In fact according to HubSpot, YouTube reports mobile video consumption on the platform goes up 100 percent each year. And more, 92 percent of all mobile video consumers share videos with their social networks.

The Pulp platform is well-poised for success in the mobile video market, as it combines music and video to create a whole new type of immersive platform.