Categories: Mobile

TV3 launch new HTML5 web app for 3 Player

TV3 has launched a new mobile web friendly version of its video on-demand service 3 Player. The web app is built with HTML5 so it works on any smartphone directly in the browser – the way services should.

Now there's no excuse to miss Vincent Browne

TV3 is Ireland’s only independently owned television network and described the HTML5 web app as delivering greater benefits to the company, and of course end users, than a native app alternative. TV3 director of online Stephen Grant commented that “using the latest web technologies [HTML5] to deliver a native app type experience through the web browser gives us more control over content and streaming while also maximising our right position”. Streaming over the web – as opposed to a platform-dependent app – has allowed TV3 include hugely popular programming like Coronation Street and Emmerdale into its mobile catch-up service.

Currently only 13% of 3 Player traffic comes from mobile, but Grant expects mobile to be closer to 25% by the end of the year. This figure is slightly surprising considering that a BBC Worldwide survey carried out in Ireland at the start of the year and published today has shown that 64% of respondents own a smartphone and 86% have access to broadband.

From our own site analytics, we consistently get more mobile traffic from Ireland than any other country.

The app itself delivers the standard video on-demand app experience you would expect. And yes, it works on 3G.

Via: Digital Times, Irish Times

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

Tony Blair Institute calls for nationwide facial recognition, national police force & digital forensics agency

With sophisticated precrime tools at its disposal, the proposed national police force & digital forensics…

1 hour ago

The Sociable’s 26 Marketing Leaders to Watch in 2026

Unlike large, traditional companies that have been in the market for decades or centuries, many…

4 hours ago

The smart kitchen revolution: Why automation may be the next big health breakthrough

In an age of rising diet-related chronic diseases, how we eat matters just as much…

2 days ago

Prioritizing Morals and Mercy, Not Just Margins: Inside Crescite’s Catholic USD™ Launch 

Money is rarely about a higher purpose, particularly in a market defined by speed and…

2 days ago

Construction management software firm Billdr relaunches as AI-native operating system, raises $3.2M 

Billdr, a software company building an AI-native operating system for construction, announced today it will…

3 days ago

Humanoid robots for sale in 2 years, AI smarter than all humanity collectively in 5: Musk to WEF

Humanoid robots will go on sale in two years, and in five years AI will…

6 days ago