Categories: Social Media

Budweiser to live stream opening FA Cup match on Facebook

FA Cup

FA Cup sponsor Budweiser will make history this Friday as they live stream the opening game of the FA Cup via an application on their Facebook page, the first such live sporting broadcast to take place on the social network.

The broadcast event is hosted and funded by Budweiser and will take place between non-league sides Ascot United and Wembley FC. As Budweiser produce alcoholic drinks, all would-be viewers on Facebook are required to be 18 years or older before gaining access to the stream.

Ascot United has a capacity ground of just 1,150 people, so live streaming the game to potentially millions of Facebook users will be a real boost to the club. Mick Harrison, Ascot United chairman stated,

“To be involved in the first game of the FA Cup this season is an honour in itself, but to be part of a world first and have our match broadcast to a massive global audience is fantastic for our club.”

It’s unclear whether following FA Cup matches will be streamed live on Facebook. Kick-off is at 7.45pm tomorrow, Friday, August 19th on the official Budweiser UK Facebook page.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

G20 South Africa commits to advancing digital public infrastructure globally

DPI involves giving everybody electricity & internet, making them sign up for digital ID, and…

1 day ago

Nisum, Applied AI Consulting partner-up to turn the promise of AI into tangible results

Across industries, AI has been promised as the magic bullet, poised to solve different business…

2 days ago

WEF blog calls for an ‘International Cybercrime Coordination Authority’ to impose collective penalties on uncooperative nations

How long until online misinformation and disinformation are considered cybercrimes? perspective The World Economic Forum…

2 days ago

With surge in AI-generated code creates security concerns, DeepSources launches trio of autonomous AI agents for DevSecOps 

Autonomous, AI-powered employees are set to begin roaming corporate networks sooner than expected, marking the…

5 days ago

As carcinogenic chemicals from cleaning products hit the headlines, Viking Pure Solutions is protecting employees from harm

Despite the ongoing fight to reduce, reuse and recycle plastics, when it comes to environmental…

5 days ago

Muddy Waters vs. AppLovin: Why Investors Might Be the Real Target

Muddy Waters’ recent short report on AppLovin reads serious. Abuse, violations, an impending takedown. But…

6 days ago