Facebook may unveil Timeline for brand pages later this month according to a report from Ad Age. Facebook first introduced Timeline at its f8 developer conference in September of last year, which became available but optional to all personal profile pages that December.
Timeline tells stories in an image-rich autobiographical scrapbook format that brands will love. Timeline for brands is expected to be “consistent” with the existing Timeline experience, but not identical.
Marketers will most look forward to cover images, allowing Facebook pages to be instantly branded. Timeline will also help them complete their ‘story’ online by adding various events that pre-date their existence on the network. McDonald’s, for example, could add images from its humble beginnings in California in 1940.
The new brand pages will be unveiled with the help of a number of select US-based partners in beta form and slowly rolled out among other marketers from there.
What’s still unclear though is how brand-page apps and custom landing pages will function after the switchover. All details, however, will hopefully be revealed at Facebook’s first-ever event specifically for marketers in New York on February 29 – fMC.