Categories: Social Media

Fruity: Not quite the iPhone 5 you’d expect

One of Europe’s largest distributors of fruit, Top Fruit, isn’t exactly the kind of company you’d expect to be taking advantage of marketing opportunities around Apple’s iPhone 5 launch. But they did, and here it is.

Based in Co. Louth, Ireland, Top Fruit has created a giant iPhone 5 replica made entirely from fruit. It’s got aubergines, bananas, grapes, oranges and a lots of other edibles that I can’t name. Ironically, it also contains lots and lots of blackberries.

Here’s what the company had to say,

“We know there is a lot of excitement surrounding the launch of the brand new iPhone 5, and we are mad about fruit here at Top Fruit. So we thought, why not build an enormous iPhone 5 using our very own fruit?”

Apparently it’s an exact replica of the iPhone 5 but it could easily pass for an iPhone 4S, as this video will tell you.

“We’ve even attempted to replicate the new phone’s main features! Our fruit phone is thinner, lighter, with a larger screen and with a fruitier flavour than previous iPhones!”

If you’re living in the UK or Ireland you can enter a competition on Top Fruit’s Facebook page to win one of the first iPhone 5’s when it’s released – which should be September 21 for the UK and September 28 for Ireland.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

DeepL’s translation platform expands Spain’s language coverage to Catalan, Basque, Galician, and Aragonese

The number of languages spoken across the world is immense, with some seven thousand different…

9 hours ago

DARPA ‘Protean’ program aims to provide preventative protection against chemical threats

DARPA is putting together the Protean research program that would provide preventative protection against chemical…

10 hours ago

Tony Blair Institute calls for nationwide facial recognition, national police force & digital forensics agency

With sophisticated precrime tools at its disposal, the proposed national police force & digital forensics…

5 days ago

The Sociable’s 26 Marketing Leaders to Watch in 2026

Unlike large, traditional companies that have been in the market for decades or centuries, many…

5 days ago

The smart kitchen revolution: Why automation may be the next big health breakthrough

In an age of rising diet-related chronic diseases, how we eat matters just as much…

7 days ago

Prioritizing Morals and Mercy, Not Just Margins: Inside Crescite’s Catholic USD™ Launch 

Money is rarely about a higher purpose, particularly in a market defined by speed and…

7 days ago