Categories: Social Media

The last 24 hours of the 2011 Irish General Election campaign according to Twitter #ge11 [Infographic]

Last week we used the power of Google Search to predict the outcome of the 2011 Irish General Election. Now, on the eve of the election, we turn to Twitter, not to predict results, but to provide some insightful analysis on political party and political party leader performances during the last official twenty-four hours of their campaign.

Our analysis depicted below was conducted over the twenty-four hour period prior to the broadcast moratorium on election coverage, which came into force at midnight last night. We looked at volumes of specific political party leader mentions in tweets, party leader sentiment in tweets, and political party influence.

#ge11 - The last 24 hours on Twitter

Solely in relation to the five main Irish political party leaders, Enda Kenny, leader of Fine Gael, was tweeted most, with 56% of all political leader mentions, while John Gormley, leader of the Green Party, was tweeted least and only accounted for 1.5% of tweets.

Regarding political leader sentiment on Twitter, we used a free service known as Tweet Sentiments, which attempts to gauge whether tweets on a certain topic or person are negative or positive in nature. Enda Kenny once again proved most loved Irish political figure with 66% of tweets mentioning him being positive in nature. Unfortunately for John Gormley, he comes in last for a second time with only 45% tweets concerning him being positive.

Moving to political parties themselves, we used another free service known as Klout to record the true reach and influence that each parties official Twitter accounts have. The Labour Party is the most influential with a klout score of 65 out of a possible 100, whereas Sinn Féin has the least klout with a score of 59.

While we may not be able to predict the election using Twitter just yet, the general trends witnessed here do resemble that of the latest Red C poll, particularly in relation to political leader mention statistics. Any discrepancies may be attributed to the broad demographic differences between Twitter users and the voting electorate.

Now all you have to do is make sure you vote tomorrow.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

G20 South Africa commits to advancing digital public infrastructure globally

DPI involves giving everybody electricity & internet, making them sign up for digital ID, and…

1 day ago

Nisum, Applied AI Consulting partner-up to turn the promise of AI into tangible results

Across industries, AI has been promised as the magic bullet, poised to solve different business…

2 days ago

WEF blog calls for an ‘International Cybercrime Coordination Authority’ to impose collective penalties on uncooperative nations

How long until online misinformation and disinformation are considered cybercrimes? perspective The World Economic Forum…

2 days ago

With surge in AI-generated code creates security concerns, DeepSources launches trio of autonomous AI agents for DevSecOps 

Autonomous, AI-powered employees are set to begin roaming corporate networks sooner than expected, marking the…

5 days ago

As carcinogenic chemicals from cleaning products hit the headlines, Viking Pure Solutions is protecting employees from harm

Despite the ongoing fight to reduce, reuse and recycle plastics, when it comes to environmental…

5 days ago

Muddy Waters vs. AppLovin: Why Investors Might Be the Real Target

Muddy Waters’ recent short report on AppLovin reads serious. Abuse, violations, an impending takedown. But…

6 days ago