Smartphone users are twice as likely to use Twitter
The percentage of online adults using Twitter is growing at a slow pace, although engagement among this demographic has doubled in 10 months, according to a recent Pew Research study.
As of February 2012 some 15% of online American adults use Twitter, up from 14% in May 2011. Growth among this demographic group is quite modest, although engagement has doubled in a similar period with 8% of these using Twitter on a daily basis. Compare this to just 2% daily active adult users in November 2010.
Several other interesting findings were revealed. Around 28% of black internet users use Twitter, with 13% of these doing so daily. The largest demographic of Twitter users are those aged between 18-24, where 31% are users of the service. This figure has risen sharply from 18% in May 2011. This is also the most engaged demographic with 20% of 18-24 year olds using Twitter on a typical day.
The study was able to make a direct correlation between mobility and Twitter usage. 20% of smartphone owners are Twitter users, while just 9% of those with feature phones use Twitter.
So all and all, Twitter is still mostly a platform for the young and mobile, for now.
I feel like we're at a point where the Model Context Protocol (MCP) feels almost…
Digitalizing and pricing nature with derivatives is becoming the new gold for powerful groups looking…
The public-private financial revolution requires every person to have a digital identity, so they can…
At the outset of 2025, digital workflow platform ServiceNow revealed plans to hire up to…
Online age checks are not just about children; they're about getting everybody onboard with digital…
Big-name expos and star-studded keynotes may grab headlines, but in 2025, it’s the smaller, more…
View Comments
I think, it's because of the popularity. But maybe, if they can provide some features for adults, they will definitely entice more users.
I think, it's because of the popularity. But maybe, if they can provide some features for adults, they will definitely entice more users.
it will probably last longer than facebook, since its more useful
it will probably last longer than facebook, since its more useful