Linken Park "A Thousand Suns"
If the outdoor advertising for Linkin Park’s latest album is anything to go by QR-codes appear to have hit the mainstream.
The neo-punk rockers are publicising the release of ‘A Thousand Suns‘ with the inclusion of QR-codes on billboard advertising. The codes give fans the opportunity to listen to tracks or download the album directly to their phones or camera-enabled smart devices.
While this use of the barcode technology may not be revolutionary, the significant placement of the QR-code, which effectively amounts to empty space, in the ads points to the growing adoption of smartphones amongst the advertiser’s key 18 to 34 year old demographic.
According to data from comScore smartphone adoption has grown by 41% in Europe in the past year accounting for a quarter of all phones the UK market.
If you are a fan of Linkin Park and have a smartphone then look out for the posters, which have gone up on ground-level adshells across the UK and Ireland in the past week.
Trump says the system will be 'entirely opt-in,' but HHS is looking to encourage, require…
Over the past year, not only has the frequency of cyberattacks skyrocketed across all industries…
My favorite English teacher got fired. It was during the pre-Late-Show era that Colbert helped…
Placing stablecoins under the purview of the U.S. regulatory system and Treasury was just the…
Life-as-a-Subscription: Malthusians are trading rentier capitalism for a stakeholder capitalism-run circular economy where you'll still…
With the Pentagon's acquisition of deepfake capabilities & history of assisting Hollywood, distinguishing PSYOPs will…
View Comments