Categories: Technology

Meet the new Windows logo that’s not a flag

Microsoft has unveiled the new Windows 8 logo. It moves aways from the accustomed four-colour flag to a cleaner, more window-like logo – which happens to look a lot like a Nordic Cross flag!

According to Microsoft, the new Windows 8 logo will help better reflect their Metro-style design principals, while reconnecting with “some of the powerful characteristics of previous incarnations”.

The original Windows 1.0 logo did resemble that of an actual window but evolved into a more flag-like symbol from Windows 3.1 onwards. Now, Microsoft want to “return it to its original meaning” and bring Windows “back to its roots”.

The new logo carries Microsoft’s Metro principals, a typography-based design language influenced heavily by Swiss graphic design, and is described as “authentically digital”. It has perspective that adds a slight sense of motion, which apparently aligns it with the “fast and fluid style you’ll find throughout Windows 8”.

The single Windows 8 logo that has been released is blue in colour, but this is variable and will change in hue to reflect personal user theme settings. Microsoft Windows 8 is expected to be released before the end of the year, possibly in October.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

What sitting all day is quietly doing to your body and why you don’t even realize it (Brains Byte Back Podcast)

Adults today spend over nine hours a day sitting, according to national health data. On…

1 day ago

Kryterion and Automattic partner to create a gold standard in WordPress developer credentials

The web has a WordPress problem – not the platform itself, but the people who…

2 days ago

Consciousness computing tech exists, ‘whoever governs identity governs society’: World Forum

Neural rights was a hot topic during a session called "Approaching Singularity: Our Brains Interfacing…

3 days ago

Decision Points: The “Tiger” Methodology for Decisive Action

At some point in the last 10 years, I started viewing Colonel John Boyd as…

6 days ago

Architecting Zero-Click AI Eval Pipelines

When I started designing an AI Evaluation pipeline/framework at my organization, I had no idea…

6 days ago