Categories: Technology

Social networking through Earth Hour – did we miss the point?

File this under ‘ironic’ (and we mean the proper sense of ironic and not the Alanis Morissette version) but were Irish social media users tweeting away during Earth Hour?

According to Google’s Realtime search results the greatest number of tweets about Earth Hour from Irish users came at exactly 8:30pm, just when the event started in Ireland. It then took another hour before the massive spike of #earthhour tweets subsided.

But it wasn’t just Twitter users who were busy for the hour, Google’s transparency report, which monitors the amount of traffic on Google’s servers, suggests that we may have been turning off our lights on the night but not our Wi-Fi.  At about 8:30pm Irish time most of Google’s websites, including Gmail and YouTube saw an increase in traffic.

Okay, so it’s not the end of the world (yet) but does using energy hungry computers undo some of the good?

Ajit Jain

Ajit Jain is marketing and sales head at Octal Info Solution, a leading iPhone app development company and offering platform to hire Android app developers for your own app development project. He is available to connect on Google Plus, Twitter, Facebook, and LinkedIn.

Recent Posts

Balancing innovation and ethics: Chile faces national debate as proposed bill to regulate AI use advances

“It’s not that a country like Chile aspires to have a seat at the table…

1 day ago

WEF co-chair Hoffmann slated to make 1st appearance with new title at Sustainable Development Impact Meetings

The World Economic Forum (WEF) announces its first batch of speakers and sessions for the…

1 day ago

Planno: AI-powered prospecting platform helping solar enterprises identify opportunities faster and at scale

In today's market, massive solar enterprises are helping to accelerate the transition to renewable energy.…

2 days ago

Beyond Paperwork: How empathy is starting to matter in the financial industry

The so-called Great Wealth Transfer is no longer a distant prediction. It is estimated that…

4 days ago

WEF publishes blueprint to monetize everything in nature

The WEF claims that Larry Fink & Andre Hoffmann's work on the board 'do not…

5 days ago

Fabian Society outlines how govt can ‘upscale circular economy’

How long until the wolf sheds its sheepskin? Fabians are sleepwalking society towards the 'own…

1 week ago