Categories: Web

Apple mobile web traffic eclipses that of desktop for the first time

Overall internet usage on Apple’s mobile products may have exceeded that of its desktop products for the first time, that’s according to web market share data from analytics firm Chitika.

The overall percentage of internet usage on iOS devices – the iPhone, iPad and iPod Touch – may have actually eclipsed that of Apple products running its desktop operating system, OS X – namely all forms of MacBook, Mac mini, iMac and Mac Pro.

In 2011, Apple sold around 93.2 million iPhones and over 40 million iPads. In the fourth quarter alone, Apple sold 17 million iPhones and 11 million iPads, but only 4.89 million Macs. As it stands, iOS currently accounts for 8.15% of all web traffic, while OS X now accounts for 7.96%.

A number of factors may be a play here. The record numbers of iOS device sales may be ebbing away at Mac OS X’s web traffic share, as would strong sales of other mobile devices, most notably Android. There will eventually come a time when overall mobile web traffic overtakes desktop web traffic.

However, StatCounter data doesn’t agree with Chitika. As of January 2012, Mac OS X web share stood at 7.33%, while iOS web share was significantly less at 1.71%. The vast difference in data makes it hard to confidently rely on either analysis.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

G20 South Africa commits to advancing digital public infrastructure globally

DPI involves giving everybody electricity & internet, making them sign up for digital ID, and…

1 day ago

Nisum, Applied AI Consulting partner-up to turn the promise of AI into tangible results

Across industries, AI has been promised as the magic bullet, poised to solve different business…

2 days ago

WEF blog calls for an ‘International Cybercrime Coordination Authority’ to impose collective penalties on uncooperative nations

How long until online misinformation and disinformation are considered cybercrimes? perspective The World Economic Forum…

2 days ago

With surge in AI-generated code creates security concerns, DeepSources launches trio of autonomous AI agents for DevSecOps 

Autonomous, AI-powered employees are set to begin roaming corporate networks sooner than expected, marking the…

5 days ago

As carcinogenic chemicals from cleaning products hit the headlines, Viking Pure Solutions is protecting employees from harm

Despite the ongoing fight to reduce, reuse and recycle plastics, when it comes to environmental…

5 days ago

Muddy Waters vs. AppLovin: Why Investors Might Be the Real Target

Muddy Waters’ recent short report on AppLovin reads serious. Abuse, violations, an impending takedown. But…

6 days ago