Categories: Web

Google joins the .CO club with g.co, promises goo.gl will remain open to the public

Google has gone .CO.  Today, Google announced that it has adopted http://g.co as its internal short URL for all official links to its services and products.

Google joins other major international sites that have adopted their own short-url address, such as TechCrunch, tcrn.ch; New York Times, nyti.ms; Amazon, amzn.to; and Yahoo!, y.ahoo.it among others.

Google even joins a small number of companies have also opted for single letter .CO short URLS, including Twitter with t.co, Overstock with o.co, and GoDaddy with x.co.

The company says that it adopted the g.CO domain to provide consumers with peace of mind that when they click on a shortened Google URL they can trust the link they are going to is genuine, “The shorter a URL, the easier it is to share and remember. The downside is you often can’t tell what website you’re going to be redirected to. We’ll only use g.co to send you to webpages that are owned by Google, and only we can create g.co shortcuts. That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service.”

Read more about uncovering long URLs from short ones here.

Google said that the adoption of g.CO will not affect its public URL shortener, goo.gl.  The g.CO domain will be only be be used by Google (in the same say only The New York Times uses nyti.ms when it tweets), while goo.gl will be open to the public to use.

Launching the short URL today Gary Briggs, Google’s VP for Consumer Marketing took time in Google’s blog post to thank .CO Internet SAS (@dotco), the operators of the .CO domain, for helping them access the g.CO domain name, “We’d like to thank our friends at .CO Internet SAS who operate .co domain names for facilitating the acquisition of g.GO, and keep your eyes open as we start rolling out g.GO as our official URL shortcut for Google websites.”

.CO Internet SAS welcomed Google to the .CO domain family in a tweet a few moments ago.  We at theSociable would also like to welcome Google to the club.

https://twitter.com/dotco/status/93063225788203008″ data-datetime=”2011-07-18T21:02:56+00:00
 

Ajit Jain

Ajit Jain is marketing and sales head at Octal Info Solution, a leading iPhone app development company and offering platform to hire Android app developers for your own app development project. He is available to connect on Google Plus, Twitter, Facebook, and LinkedIn.

View Comments

Recent Posts

Securing the future of healthy code: “Make it simple, scalable & a no-brainer for teams of all sizes”

A dream is often born when things get tough and tedious. While DevSecOps is a…

4 minutes ago

G20 South Africa commits to advancing digital public infrastructure globally

DPI involves giving everybody electricity & internet, making them sign up for digital ID, and…

1 day ago

Nisum, Applied AI Consulting partner-up to turn the promise of AI into tangible results

Across industries, AI has been promised as the magic bullet, poised to solve different business…

2 days ago

WEF blog calls for an ‘International Cybercrime Coordination Authority’ to impose collective penalties on uncooperative nations

How long until online misinformation and disinformation are considered cybercrimes? perspective The World Economic Forum…

2 days ago

With surge in AI-generated code creates security concerns, DeepSources launches trio of autonomous AI agents for DevSecOps 

Autonomous, AI-powered employees are set to begin roaming corporate networks sooner than expected, marking the…

5 days ago

As carcinogenic chemicals from cleaning products hit the headlines, Viking Pure Solutions is protecting employees from harm

Despite the ongoing fight to reduce, reuse and recycle plastics, when it comes to environmental…

5 days ago