Categories: Web

How do website speeds fare up around the world?

Page speed is important to website owners. Not only does a fast website mean better user experience and engagement, it also ranks higher in search. Google takes a look at website speeds around the world.

Google has used aggregated speed data from its web analytics product Google Analytics to help establish the following benchmarks.

The average page load time of a website when viewed on a desktop device is just under seven seconds. Contrast this to mobile which is about 1.5x slower at just over 10 seconds average page load. Mobile is still slower despite many publishers optimising their sites for mobile devices, often striping site resources to the bare essentials.

Analysing specific countries, Japan, unsurprisingly delivers the quickest page load times at just over four seconds on average. This is followed closely by Sweden, Canada, the United Kingdom and Germany. Surprisingly, the top performers list does not feature as many European nations as one would expect, with countries like Algeria, Brazil and Kenya being placed instead.

News websites are among the slowest on the web. They do tend to be media heavy and include every social share button imaginable, so this is perhaps unsurprising. The fastest loading websites by genre are those involved in the automotive industry, beauty and health.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

Competing in the post-gatekeeper era: How the DMA is rewiring platforms, security, and market access

The Digital Markets Act (DMA) has joined the General Data Protection Regulation (GDPR) as one…

2 days ago

Horasis India Meeting to Spotlight India’s Global Ascent At Singapore Summit This Month

Amid several years of shifting global dynamics, it’s become increasingly clear that we are entering…

3 days ago

AI scams targeting businesses are surging: Here are the top 3 threats your team is likely to face in 2026 (Brains Byte Back Podcast)

Imagine a company interviewing a candidate for a senior IT role. The résumé checks out,…

3 days ago

AI Won’t Scale in Advertising Until Trust Does: How to Identify AI Tools That Deliver Quality Security and Expertise

At the start of the year, data suggested that only about a third of agencies,…

3 days ago

What It Means When Algorithms Say “I”: Toward a Theory of Digital Subjectivity

Picture an AI assistant you have worked with for the past five years. It knows…

4 days ago

Why One of the Oldest Coding Languages Still Outsmarts Modern AI

They tried to kill it. To bury it for good. But every time, it clawed back — stronger,…

4 days ago