Blockchain-based games distribution platform ALAX to be pre-installed on millions of smartphones

March 21, 2018


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ALAX, the blockchain-based app and games distribution platform set to hold its TGE on April 17th 2018, has today announced the signing of a Letter of Intent (LOI) with Gionee, one of China’s largest mobile phone manufacturers.

The intended partnership will see the ALAX platform preinstalled on Gionee’s new smartphones, with older models moving to the ALAX platform in line with regular updates. The agreement will allow app developers access to tens of millions of users worldwide through the blockchain-powered distribution platform.

The announcement signifies a huge number of future potential users for ALAX. China is now the leading market for smartphone shipments, with 30% of the market share. In 2017, Gionee shipped 40 million smartphones worldwide, and the company’s phones are one of the most popular brands in India.

Access to millions of ‘unbanked’ consumers

Mobile games revenue in Southeast Asia is predicted to reach $2.4 billion by 2021 and, with other intended partnerships also in the pipeline, ALAX is set to provide app and game developers with access to millions of new consumers in emerging markets.

Many of these consumers do not have access to credit or debit cards (the World Bank Global Finance Index 2014 identified 2 billion ‘unbanked’ adults worldwide), yet do have relatively easy access to cash and 3G/LTE smartphones.

With the ALAX platform, customers will be able to purchase ALAX tokens in cash through the existing Dragonfly retailer network. ALAX tokens are then used in-app to purchase games and apps direct from the developer. Not only does this quicken the transaction and reduce the price of content, it also opens gaming and app purchases to customers without access to traditional methods of payment.

A fairer deal for developers

Traditionally, to buy games or apps, customers had to use PayPal, credit cards, or make payments using prime rate SMS, where mobile network operators would take 50-70% commission from the price paid by the user for an app/game. DECENT estimates that game developers currently receive a maximum of 70% of the profit from an app, and it can often take 3-6 months for all payments to be processed.

In contrast, ALAX token payments will be made directly to the developer, and can then be exchanged for a FIAT currency (USD, EUR, THB, PH, etc) at any time.

TGE scheduled for April 17th with platform available immediately following its conclusion

The final ALAX product is currently completing the testing and development stage. An MVP is expected to be released in the coming weeks, and the platform will be available on both new and existing Gionee devices immediately following the conclusion of the company’s Token Generation Event (TGE), scheduled to start on April 17th.


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