How to track your business ROI through blog traffic and social media conversion

October 15, 2016


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Tracking business ROI through blog traffic and social media conversions doesn’t have to be complicated, and there are tools available to help you keep track.

Social media is an important part of almost every business’s marketing plan, and thus we all invest lots of resources in it.

However, are you really benefiting out of all those online social activities? If yes, then how much traffic is actually coming to your business just through your social media strategies? Can it be calculated?

These are the questions which every marketer seeks answers to. After all, you should be aware that which of your online campaigns are actually returning the expected results to you so you can plan your future strategies better.

It does not necessarily have to be a complex process to track the ROI on social media platform. Have a fundamental set of metrics to help you track the performance of your campaigns on regular basis and you are good to go.

Guest Blogging Conversions

Writing content for another blogger’s site might make you feel that you will be getting some immediate traffic as you are tapping into somebody else’s audience, but what is that traffic actually doing after arriving on your portal?

If the attracted traffic just arrives and leaves your web page in a jiffy, then it is certainly not going to serve your goals. You need the people who are visiting your site to either register for the newsletters, make a purchase or at least check out the products and services that you are offering. You should be monitoring the traffic that is arriving from these third-party blogs and make sure that you are able to convert at least 10% of the traffic as your registered users to have a considerable ROI.

Google Analytics is your tool to get details about the conversion rate and bounce rate from all the guest blogs that you have been posting. Check the “all referrals” section in Google Analytics and track your campaign’s performance.

Business Blog Conversions

You should be writing the content for your own blog and posting it regularly. But, does each post get as much attention? Are you able to attract users through each type of content that you are feeding them?

If yes, then you certainly need to give a good shout-out to your content strategists and writers! You also need to calculate your return on investment on your own business’ blog. But before we get to the point about how you can track your content’s performance, it’s important that you are clear about what you are actually trying to achieve through the posts. What call to action from the traffic would be considered as a good return for your business? Is it the sign up for your service or product trails or is it a new email subscription?

Just go to the Google Analytics and follow these steps to check the conversion rates for any of your posts:

Behavior –> Website Content –> Landing Pages

Social Media Channels Conversions

There are extensive social media channels to choose from – Facebook, LinkedIn, Twitter, Pinterest, Snapchat, Instagram, Google+, etc., and the list seems to be never ending as new channels are launched every other day. You might have your business presence on each of them, but which ones are actually proving to be profitable for you?

Managing multiple social media channels is quite a lot of work and requires you to employ many resources, so there is certainly no use if each of them is not giving helping you achieve your goals. Now, social media channel performance tracking can be quite tricky because the majority of your followers may not be interacting or responding. 

You cannot track them, but they are really important for your business and some of them could be “Influencers” as well by holding the potential to influence audience.

Final Thoughts…

Being online, it is possible to track the performances of your social media. You have the tools and methods that can get you the information from each of your campaigns that you run on the web (which is not feasible in traditional marketing). So, why not to utilize these and start tracking your ROI?

Ashish Sharma is the Content Marketing Head at WeDigTech. It’s his passion to write on various aspects of technology, IT, Mobile & Web Apps and to share that content to inform readers.



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