World’s most advanced GPS app enlists VR tech for travel planning

April 29, 2016


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The producer of the world’s most advanced GPS Navigation app, Sygic, launches its all-in-one travel app; using the most advanced technology and VR solutions to create the perfect holiday.

Described by the BBC as “one of the world’s most successful apps,” the company has turned its focus to utilizing the latest technology in VR and GPS to assist travelers at every stage in their journey.

According to the folks at Digi-Capital, the Virtual Reality and Augmented Reality will hit revenues of $120 billion by the year 2020, and Sygic, a company that caters to 130 million unique users on iOS, Android and Windows, will not be missing out on this virtual bandwagon.

Read More: Virtual & Augmented Reality: The next gold rush of tech industry?

Sygic is currently developing a VR tool that lets its customers “walk” around their chosen holiday destination, familiarizing themselves with the area so they can make better decisions when it comes to picking the best location to spend their money on. Users will soon be able to explore the secluded shores of the Maldives Islands, and dodge motos as they weave their way through the busy streets of Hanoi — all from the comfort of their home.

According to the company’s Founder and CEO Michal Štencl, “Sygic is enhancing the whole journey, by being there for our customers every step of the way.” 

The new travelling platform developed by the GPS wizards, Sygic Travel, claims to provide the most relevant information and services to help its customers from the initial holiday inspiration, through take-off, and also on the road. Users can research, plan and book their trips, and even process payments directly through the app.

While some major cities on the platform go into more detailed travel itineraries, other smaller cities give a more general overview.

For example, if you type-in Barcelona to the platform, you get options such as the “Barcelona Olympics Tour,” but if you type-in, say, Longview, WA, you’re not going to find much… but would you really expect to?

A 2014 report from Webtrends analytics revealed that travelers typically use 6.5 devices and websites in the initial researching stage alone — with some consumers using up to 38 different websites in total. The proliferation of tools designed to enhance this experience has in fact made it more complex. 

“Before, our GPS apps kept us connected with travelers on the road, now we are extending this to help our customers from the very inception to the last moment of their vacations,” said Štencl.

Founded in Bratislava, Slovakia in 2004, Sygic is a Deloitte Fast 50 Company and in 2011 was added to Deloitte’s Fast 500 EMEA listing. In 2009, Sygic produced the first ever turn-by-turn navigation system.


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