Categories: Social Media

Facebook Timeline for brands may be unveiled later this month

Facebook may unveil Timeline for brand pages later this month according to a report from Ad Age. Facebook first introduced Timeline at its f8 developer conference in September of last year, which became available but optional to all personal profile pages that December.

Timeline tells stories in an image-rich autobiographical scrapbook format that brands will love. Timeline for brands is expected to be “consistent” with the existing Timeline experience, but not identical.

Marketers will most look forward to cover images, allowing Facebook pages to be instantly branded. Timeline will also help them complete their ‘story’ online by adding various events that pre-date their existence on the network. McDonald’s, for example, could add images from its humble beginnings in California in 1940.

McDonald's Timeline for brands mock by VITRO

The new brand pages will be unveiled with the help of a number of select US-based partners in beta form and slowly rolled out among other marketers from there.

What’s still unclear though is how brand-page apps and custom landing pages will function after the switchover. All details, however, will hopefully be revealed at Facebook’s first-ever event specifically for marketers in New York on February 29 – fMC.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

    • @Ciara_Fitzpatrick No worries, how do you think brands will respond to the new timeline? I think I've grown to like it over the past few months.

    • @Ciara_Fitzpatrick No worries, how do you think brands will respond to the new timeline? I think I've grown to like it over the past few months.

  • Actually Facebook started the new update, page owners have only until march   March 30, 2012 to edit their page until it will go live with the new Timeline: http://www.vectorash.ro/facebook-timeline-brand-pages/

  • Actually Facebook started the new update, page owners have only until march   March 30, 2012 to edit their page until it will go live with the new Timeline: http://www.vectorash.ro/facebook-timeline-brand-pages/

  • Actually Facebook started the new update, page owners have only until march   March 30, 2012 to edit their page until it will go live with the new Timeline: http://www.vectorash.ro/facebook-timeline-brand-pages/

  • Actually Facebook started the new update, page owners have only until march   March 30, 2012 to edit their page until it will go live with the new Timeline: http://www.vectorash.ro/facebook-timeline-brand-pages/

  • Actually Facebook started the new update, page owners have only until march   March 30, 2012 to edit their page until it will go live with the new Timeline: http://www.vectorash.ro/facebook-timeline-brand-pages/

Recent Posts

WEF founder launches ‘Schwab Academy’ to guide humanity through the ‘Intelligent Age’

At the age of 87 World Economic Forum (WEF) founder Klaus Schwab finds a new…

12 hours ago

From Pilots to Practice. What Healthcare Professionals Say About AI.

AI is quickly becoming part of the healthcare toolkit. It’s reshaping how care is delivered,…

2 days ago

Latin America to host conference on AI and Industrial Innovation 

Latin America is set to welcome leading professionals of the industrial maintenance sector to the…

2 days ago

Immigrants power over half of U.S. unicorns- now they have their own summit 

Immigrants in the U.S. are behind 55% of unicorn startups- valued at $1 billion USD…

4 days ago

Alternative App Stores Are Opening Up On iOS: Onside and Playgama Bring 300 Million Gamers to Europe’s iPhones

Europe’s digital landscape is entering into a new phase of openness. For the first time,…

7 days ago

The ‘DARPAVERSE’ is coming to model, simulate & optimize military operations

DARPA is metaphorically manifesting Eris, the Greek goddess of discord and strife, by attempting to…

1 week ago