Categories: Social Media

Facebook Timeline for brands may be unveiled later this month

Facebook may unveil Timeline for brand pages later this month according to a report from Ad Age. Facebook first introduced Timeline at its f8 developer conference in September of last year, which became available but optional to all personal profile pages that December.

Timeline tells stories in an image-rich autobiographical scrapbook format that brands will love. Timeline for brands is expected to be “consistent” with the existing Timeline experience, but not identical.

Marketers will most look forward to cover images, allowing Facebook pages to be instantly branded. Timeline will also help them complete their ‘story’ online by adding various events that pre-date their existence on the network. McDonald’s, for example, could add images from its humble beginnings in California in 1940.

McDonald's Timeline for brands mock by VITRO

The new brand pages will be unveiled with the help of a number of select US-based partners in beta form and slowly rolled out among other marketers from there.

What’s still unclear though is how brand-page apps and custom landing pages will function after the switchover. All details, however, will hopefully be revealed at Facebook’s first-ever event specifically for marketers in New York on February 29 – fMC.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

    • @Ciara_Fitzpatrick No worries, how do you think brands will respond to the new timeline? I think I've grown to like it over the past few months.

    • @Ciara_Fitzpatrick No worries, how do you think brands will respond to the new timeline? I think I've grown to like it over the past few months.

  • Actually Facebook started the new update, page owners have only until march   March 30, 2012 to edit their page until it will go live with the new Timeline: http://www.vectorash.ro/facebook-timeline-brand-pages/

  • Actually Facebook started the new update, page owners have only until march   March 30, 2012 to edit their page until it will go live with the new Timeline: http://www.vectorash.ro/facebook-timeline-brand-pages/

  • Actually Facebook started the new update, page owners have only until march   March 30, 2012 to edit their page until it will go live with the new Timeline: http://www.vectorash.ro/facebook-timeline-brand-pages/

  • Actually Facebook started the new update, page owners have only until march   March 30, 2012 to edit their page until it will go live with the new Timeline: http://www.vectorash.ro/facebook-timeline-brand-pages/

  • Actually Facebook started the new update, page owners have only until march   March 30, 2012 to edit their page until it will go live with the new Timeline: http://www.vectorash.ro/facebook-timeline-brand-pages/

Recent Posts

What sitting all day is quietly doing to your body and why you don’t even realize it (Brains Byte Back Podcast)

Adults today spend over nine hours a day sitting, according to national health data. On…

24 hours ago

Kryterion and Automattic partner to create a gold standard in WordPress developer credentials

The web has a WordPress problem – not the platform itself, but the people who…

1 day ago

Consciousness computing tech exists, ‘whoever governs identity governs society’: World Forum

Neural rights was a hot topic during a session called "Approaching Singularity: Our Brains Interfacing…

2 days ago

Decision Points: The “Tiger” Methodology for Decisive Action

At some point in the last 10 years, I started viewing Colonel John Boyd as…

6 days ago

Architecting Zero-Click AI Eval Pipelines

When I started designing an AI Evaluation pipeline/framework at my organization, I had no idea…

6 days ago