Bing Maps completes most ambitious mapping project ever in the US, Western Europe next

August 31, 2012


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Bing Maps has completed what it calls its “most ambitious mapping endeavor ever”, collecting 30cm resolution imagery of every square inch of Continental United States – in just two years.

The Global Ortho project as it is known, and which began in 2010, has collected 10.5 million kilometres worth of data at a resolution of 30cm (1 foot = 1 pixel). While higher resolution imagery exists in certain places, this project brings unequalled consistent quality and resolution to every corner of the United States – and by year’s end, Western Europe.

Area 51 and the Vandenberg Air Force Base were not allowed to be imaged from above for obvious reasons.

Microsoft has described the project’s scope and progress to date as “staggering”. Comparing the Global Ortho project to the USGS’s National Agriculture Imagery Program, the second biggest aerial photography project, Microsoft speculates that to acquire the same amount of imagery it would take the NAIP 42 years to complete.

To commemorate the project’s completion in the United States, Microsoft had a 200 foot long Bing logo drawn in chalk atop the parking garage situated near the Bing Maps Imagery Team’s building in Colorado. One last commemorative flight mission, dubbed “Golden Spike”, then captured the Bing Maps team on the rooftop adopting a ‘snow angel’ pose. The final flight imagery should be available to view in Bing Maps next week.

Bing Maps may finally have one-up on Google Maps which, due to massive variations in image quality, resembles a patchwork quilt in certain parts of the world, particularly Ireland.

To find out more about the Global Ortho project watch this video below:


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Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.


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