Categories: Technology

Bing Maps completes most ambitious mapping project ever in the US, Western Europe next

Bing Maps has completed what it calls its “most ambitious mapping endeavor ever”, collecting 30cm resolution imagery of every square inch of Continental United States – in just two years.

The Global Ortho project as it is known, and which began in 2010, has collected 10.5 million kilometres worth of data at a resolution of 30cm (1 foot = 1 pixel). While higher resolution imagery exists in certain places, this project brings unequalled consistent quality and resolution to every corner of the United States – and by year’s end, Western Europe.

Area 51 and the Vandenberg Air Force Base were not allowed to be imaged from above for obvious reasons.

Microsoft has described the project’s scope and progress to date as “staggering”. Comparing the Global Ortho project to the USGS’s National Agriculture Imagery Program, the second biggest aerial photography project, Microsoft speculates that to acquire the same amount of imagery it would take the NAIP 42 years to complete.

To commemorate the project’s completion in the United States, Microsoft had a 200 foot long Bing logo drawn in chalk atop the parking garage situated near the Bing Maps Imagery Team’s building in Colorado. One last commemorative flight mission, dubbed “Golden Spike”, then captured the Bing Maps team on the rooftop adopting a ‘snow angel’ pose. The final flight imagery should be available to view in Bing Maps next week.

Bing Maps may finally have one-up on Google Maps which, due to massive variations in image quality, resembles a patchwork quilt in certain parts of the world, particularly Ireland.

To find out more about the Global Ortho project watch this video below:

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

DARPA ‘Generative Optogenetics (GO)’ seeks to program biology using light, could aid in ‘extended human spaceflight’

Apart from 'extended human spaceflight' for what other purposes could DARPA GO serve? perspective DARPA…

6 hours ago

Competing in the post-gatekeeper era: How the DMA is rewiring platforms, security, and market access

The Digital Markets Act (DMA) has joined the General Data Protection Regulation (GDPR) as one…

3 days ago

Horasis India Meeting to Spotlight India’s Global Ascent At Singapore Summit This Month

Amid several years of shifting global dynamics, it’s become increasingly clear that we are entering…

4 days ago

AI scams targeting businesses are surging: Here are the top 3 threats your team is likely to face in 2026 (Brains Byte Back Podcast)

Imagine a company interviewing a candidate for a senior IT role. The résumé checks out,…

5 days ago

AI Won’t Scale in Advertising Until Trust Does: How to Identify AI Tools That Deliver Quality Security and Expertise

At the start of the year, data suggested that only about a third of agencies,…

5 days ago

What It Means When Algorithms Say “I”: Toward a Theory of Digital Subjectivity

Picture an AI assistant you have worked with for the past five years. It knows…

5 days ago