Live blog: Updates from The Social Media Awards 2011 #smedwards

May 26, 2011


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Welcome to our live blog of the 2011 Social Media Awards. We will be blogging the winners throughout the night.
You can also stay updated on Twitter @thesociable

Thursday 21:51pm

This it for the Social Media Awards – See you on October 22nd for the Web Awards

Thursday 21:49pm

The big one – Best Use of Social Media (ever in the universe)

And the winner is… Meteor_Mobile

Thursday 21:38pm

There is going to be a wall off the a prize (winner gets an iPod)

The Virtual Graffiti Wall

The Virtual Graffiti Wall

Thursday 21:36pm

Agency for use of Social Media – Sponsored by goes to Irish International

The nominees were,

Bua Marketing
Irish International
Simply Zesty
Eighty Twenty
Bluecube Interactive

Thursday 21:35pm

Integrated Social Media Campaign – Sponsored by goes to Meteor for their Christmas campaign

The nominees were,

Defence Forces
Currys/PC World
Morning Ireland, RTE

Thursday 21:32pm

Social Media Effectiveness – conversions, metrics etc – Sponsored by Kantar Media goes to Morning Ireland, RTE

The nominees were

Buyers Broker
Morning Ireland, RTE
Irish Premature Babies
Action Breast Cancer
Toyota Ireland
Bank of Ireland – Dragon’s Den

Thursday 21:30pm

Innovative Use of Social Media – Sponsored by ArekiboRTE’s The Rumour Room

(They are sitting in front of us and are very excited)

The nominees were,

Today FM – Ray D’Arcy Show
Harry’s Bar and Restaurant
Tourism Ireland
Morning Ireland, RTE
Belfast Telegraph True Colours App
Action Breast Cancer
RTE’s The Rumour Room

Thursday 21:27pm

Best Use of Social Media For A Sponsorship Campaign goes to Bank of Ireland Leinster Blue Magic

The nominees were,

Bank of Ireland Leinster Blue Magic
Toyota Ireland
Wedding Dates
Bank of Ireland – Dragon’s Den
Betfair –

Thursday 21:25pm

Customer Care using Social Media (Integrated) – Sponsored by DoneDeal goes to Vodafone

Nominees were,

Grace App
ESB Electric Ireland
Tourism Ireland
Eircom, eMobile, Meteor
Vodafone Ireland

Thursday 21:23pm

Best Mobile App goes to Oxygen 2010

The nominees were,

Grace App
Today FM
Eco Appz
Oxegen 2010
Heineken Cup iPhone App
Leinster Legends
Spin 1038

Thursday 20:50pm

Use of Social Media by State Body/Org – Sponsored by pTools goes to The Defence Forces (the audience loves a man in uniform)

The nominees were,

Defence Forces
Irish Rail
Bord Bia
Tourism Ireland
Enterprise Ireland
Environmental Protection Agency
Western Development Commission

Thursday 20:46pm

Nearly at half time (gents to the right, ladies to the left)

Thursday 20:44pm

Online PR Campaign – Sponsored by ESOF 2012, Dublin City of Science goes to Wedding Dates

Nominees are,

Sandtex Ireland
Pizza Hut Delivery
Flowers Made Easy
Making Things Look Better
Vodafone Ireland
Wedding Dates

Thursday 20:43pm

Video/Video Campaign (non broadcast) – Sponsored by Publicis QMP goes to Laughing Kookaburra (with thanks to his Wolfpack *howls from back stage*)

Nominees were,

Grace App for Autism
Wicklow TV
The Science Gallery
Flowers Made Easy
Event Junkies
Laughing Kookaburra
Wedding Dates

Thursday 20:41pm

Blog of a Business – Sponsored by Frontline LED goes to Curious Wines

* Simply Zesty –
Garrendenny Lane –
La Cucina –
Neworld –
RABODirect –
Blacknight –
Curious Wines –

Thursday 20:38pm

@eircom are dancing on stage – woo

Thursday 20:37pm

Best Twitter Account – Customer support goes to the guys at @eircom

Wheelworx – @wheelworx
What’s On NI – @whatsonni
Tourism Ireland – @discoverireland, @gotoirelandgb, @gotoirelandus
Eircom – @eircom
Irish Weather Online – @iweatheronline
Blacknight – @blacknight
We Are UPC – @UPC_HelpsYou_IE
Vodafone Ireland – @vodafoneireland

Thursday 20:36pm

Rick O’Shea offering wood (en USBs)

Thursday 20:35pm

Best Business Twitter Account – Marketing and Sales goes to our friends at @Blacknight

Nominees were,

Grace App – @graceapp
La Cucina – @italianfoodie
My Lunch IE – @mylunchie
Realex Payments – @realexpayments
Silicon Ireland – @siliconireland
Newstalk 106-108 – @newstalkfm
TV3 Xpose – @TV3Xpose
Blacknight – @Blacknight
Curious Wines – @curiouswines

Thursday 20:33pm

Integrated Facebook Campaign (Page, App and Ads) goes to Maltesers Ireland (woo)

Nominees were,

Jelly Bean Factory –
Glenisk Organic –
MummyPages –
eMobile Ireland –
Pizza Hut Ireland –
Tourism Ireland –
Lidl Ireland –
Maltesers Ireland –
ABSOLUT Ireland –
Toyota Ireland –

Thursday 20:32pm

Best Facebook page for a business goes to Meteor. They say thanks a million.

Rick is talking about the virtual graffiti wall (it’s amazing) and yes, the styrofoam is back, not on to Integrated Facebook Campaign

Thursday 20:28pm

Best Facebook for a non profit goes to Dublin Zoo

Thursday 20:28pm

Check our their facebook page for a photo of us cheering them

Thursday 20:26pm

Award number one –

Facebook page for a Business goes to…Spin 1038

Thursday 20:20pm

Here we go #smedwards11 #sockies

Thursday 20:07pm

The muffins are back! #sockies #smedwards #iba11

Thursday 20:07pm

We’re at the social media awards #sockies #smedwards


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Ajit Jain

Ajit Jain is marketing and sales head at Octal Info Solution, a leading iPhone app development company and offering platform to hire Android app developers for your own app development project. He is available to connect on Google Plus, Twitter, Facebook, and LinkedIn.


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