Qurious launches a real-time voice AI platform to help people in sales leverage proven best practices on every call by nudging them in the right direction.
Qurious, a startup that boosts sales teams’ performance by improving the quality of conversations, is marking its official launch.
For businesses, sales training is a money blackhole. In 2015, almost $2.5 billion was spent, globally, on sales training. While this is no doubt a hefty sum, the rate at which this training is forgotten is phenomenal. Within 30 days of sales training – at a conference, for example – 79 percent of what was taught is forgotten. Since almost 1 in 8 full-time workers in the US are sales professionals, this problem is massive.
To help solve this dilemma Qurious shows real-time battlecards in response to customer’s questions and objections while a sales call is happening.
If a salesperson is rambling, for example, Qurious nudges the salesperson to stop talking and ask a question.
“We recognized the need for this product as we began our career selling natural language processing software into enterprises,” said Sabrina Atienza, Qurious’ CEO and co-Founder.
“Selling was hard. It’s difficult to remember exactly what to say and when; there’s no way to track what works. We have seen many startups collapse due to failure to scale sales cost-effectively. We wanted to create real-time voice A.I. to help salespeople ramp faster, win more deals, and be able to iterate on what’s actually working.”
The AI platform leverages real-time speech recognition, dialogue management, and integrates with CRM, soft-phones, dialers and web conferencing. Qurious models the back and forth of the conversation, analyzing what’s being said and how it’s said.
When the AI detects a trigger during a phone call, such as a buying signal or objection from the customer, it shows a contextually relevant battlecard to the salesperson to help guide the conversation as it’s happening.
“Playbooks are painful to build and very tedious to maintain,” added co-Founder and CTO George Ramonov.
“By continuously analyzing your customer’s questions and which responses are most effective, we give sales teams real-time content development. If a new question comes up, Qurious adds a battlecard to your playbook, so your playbooks evolve with your GTM strategy and are always effective.”