Facebook ads on Zynga.com
Facebook has begun to display Facebook ads on Zynga.com, the first time the company has done so on any domain other than Facebook.com.
Inside Facebook were first to notice the ads, which include the usual personalised Facebook ads and Sponsored Stories.
Zynga.com is the social gaming company’s off-Facebook games destination. The site now displays one Facebook ad in its sidebar, replacing a Google AdSense ad placement, although Google ads are still served further down the page.
A short entry in Facebook’s Help Centre reads,
“When you connect with Facebook on Zynga.com, you’ll see personalized ads and sponsored stories. The Facebook ads you see on Zynga are the same ads you see on Facebook.com.”
Both Zynga and Facebook share the resulting ad revenue, however the share percentages of this agreement are unknown.
Facebook declined to comment whether we’d begin to see Facebook ads on other third-party websites in the future, but didn’t rule it out,
“We have had a close relationship with Zynga for a number of years and we think we can deliver value to Zynga and to the people playing their games by showing the same ads that they see on Facebook. We will not be showing ads on other sites at this time.”
With sophisticated precrime tools at its disposal, the proposed national police force & digital forensics…
Unlike large, traditional companies that have been in the market for decades or centuries, many…
In an age of rising diet-related chronic diseases, how we eat matters just as much…
Money is rarely about a higher purpose, particularly in a market defined by speed and…
Billdr, a software company building an AI-native operating system for construction, announced today it will…
Humanoid robots will go on sale in two years, and in five years AI will…
View Comments
Great title -- this is really just the beginning of Facebook advertising seeping into the rest of the web. Can't say I'm looking forward to it.
Great title -- this is really just the beginning of Facebook advertising seeping into the rest of the web. Can't say I'm looking forward to it.