Artificial intelligence is moving into increasingly specialized areas of life sciences, where communicating complex scientific information requires more than automation alone. Prezent Vivo, an AI powered communication platform built for life sciences, is expanding its leadership team as it looks to combine AI capabilities with scientific and human expertise.
The company has appointed Alice Choi as Chief Operating Officer, a role in which she will help drive Prezent Vivo’s operational strategy and strengthen how the company delivers AI powered and expert led communication solutions to life sciences organizations.
The appointment comes as Prezent Vivo advances its vision for what it calls the Neo Agency, a model that brings together AI, scientific expertise, and human expertise to change how life sciences communications are created and delivered.
Building an AI and human model for medical communications
Prezent Vivo is positioning its platform around a challenge that is particularly relevant to life sciences: translating increasingly complex scientific information into communications that can be understood and used by different audiences while maintaining scientific precision.
The company combines AI software with expert services and flexible consumption models to serve enterprise life sciences organizations.
Choi joins Prezent Vivo with relationships across medical communications, including agencies, biopharma companies, and the broader medical communications ecosystem. Her previous experience as a COO also gives her experience connecting strategy, people, processes, and technology as organizations scale.
“At Prezent Vivo, Alice leverages her industry knowledge to help us understand where AI can create meaningful value across medical communications.” said Rajat Mishra, Co-Founder and CEO of Prezent Vivo. “Her combination of deep medical communications connectivity and hands-on operating and commercial experience makes her a powerful force in expanding Prezent Vivo’s presence in the market.”
Choi began her career in academia, earning a master’s degree and PhD before moving into medical communications. She subsequently worked across organizations including McCann Health and the Omnicom network, holding roles spanning client services, operations and commercial leadership.
Throughout that career, she has led medical communications teams working on programs for biopharma clients.
The appointment therefore adds industry and operational experience to a company whose strategy depends on combining technology with specialized human knowledge.
AI enters a more specialized communications market
The move comes as AI adoption expands across industries where generic content generation is not enough to address the requirements of specialized work.
In life sciences, communications can involve scientific data, clinical information and medical concepts that require domain expertise alongside technology. That creates a different challenge from simply using AI to generate content faster.
- “Alice’s understanding of our customers and the evolving medical communications landscape will be invaluable as we scale,” said Francine Carrick, President of Prezent Vivo. “She brings a unique ability to connect scientific rigor, creative storytelling, customer needs, and operational execution. I’m excited to have her join our leadership team and help shape the next phase of Prezent Vivo.”
Prezent Vivo’s Neo Agency model is intended to address that intersection by combining AI software with scientific and creative expertise.
For Choi, the appeal of the company is similarly centered on the combination rather than AI operating in isolation.
“Throughout my career, I’ve seen the power of translating complex science into meaningful patient outcomes,” said Alice Choi, Chief Operating Officer of Prezent Vivo. “What attracted me to Prezent Vivo is the company’s commitment to combining AI with human expertise. I’m excited to join the team and help shape the future of life sciences communication by bringing together technology, scientific expertise, beautiful craft and human expertise.”
As Prezent Vivo expands its delivery across AI software, expert services, and flexible consumption models, Choi’s role will focus on scaling the operational capabilities behind that model.
The appointment reflects a broader shift in how specialized industries are approaching AI: not necessarily as a replacement for domain expertise, but as a layer that can work alongside people who understand the scientific, commercial and operational context.
For life sciences communications, that distinction could become increasingly important as organizations look to use AI while maintaining the expertise and precision required to communicate complex science.
Disclosure: This article mentions a client of an Espacio portfolio company.
