Facebook Home, a threat to your privacy. But you knew that already

April 8, 2013


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It’s a cliche that whenever Facebook releases a new app or service tech bloggers get very angsty about users’ privacy. So you could count the minutes it took bloggers last week to get their “Facebook Home is a threat to your privacy” posts published (hell, we even did it).

And even though it’s a cliche for tech blogs to bash out such articles it is important that they do. Companies now have more ways to capture data from and about users than they had just five years ago.  Indeed, Europe’s data protection commissioners so worried about users’ privacy that they have issued a warning against app developers’ “alarming disregard” for users’ personal data.

So, few of us were surprised when Facebook released a 500 word Q&A detailing what Home does to your privacy.

According to Facebook, the Home app doesn’t change any of your custom privacy settings on the site. This is great for now, but it’ll be interesting to see if this changes in the future, as more options for the app become available.

But Facebook does admit that the app increases its ability to gather data about you. Facebook says that a list of apps accessed using Home’s app launcher will be sent to Facebook’s servers. This means that the company will know what apps you have on your phone and how often you access them.

The company says it stores this information for “90 days” but it doesn’t say if this means that it stores the information for 90 days after Home has been installed, 90 days after a new app has been downloaded, or 90 days after Home has been uninstalled.

Like other parts of Facebook, Home collects information when you interact with the service, such as liking or commenting on a post or sending a message. Home also may collect other information about how you use it. For example, Facebook maintains a list of the apps that you have in the Home app launcher. We store this information in identifiable form for 90 days and use it to provide the service and improve how it works.

The company says that that when you launch an app via Home it will *only* see which apps you’ve launched. Anything you do on the app is private. That is, unless the app has some level of Facebook integration;  if it does, Facebook will be able to track some of your behavior on the app;

Facebook could see that you launched a map application using the app launcher, but Facebook would not receive information about what directions you searched for or any other activity within the app itself. Of course, some apps already are Facebook-enabled so that you can share your activity within the app back to Facebook. This kind of integration existed long before we launched Home, and apps that have it will tell you if it is available.

Facebook will also be able to know when you get notifications from other apps, such as Gmail or Twitter.  But Facebook says that it just records which app issued the notification and when it was issued. It doesn’t record the content of the message.

For devices that come with Home preinstalled, Home can display system notifications, meaning that it will show notifications from apps on your phone. Since these notifications appear in Home, Facebook collects information about the notification (such as which app is generating them) but not the content of the notification itself. We remove identifying information from this data after 90 days.

Perhaps the greatest concern users have about Home is that it could allow Facebook to access your location throughout the day.  Facebook says that “Home doesn’t use location in any way that’s different from the Facebook app you already have on your Android phone.”

This sounds reassuring, but if you head over to the Google Play Store you’ll see that the Facebook app can access your approximate (using data/Wi-Fi signals) and precise (using GPS) location. Since Home is going to be constantly running on your phone, unlike the Facebook app, this means that Facebook could have more access to your location data than ever before.

Facebook doesn’t give users the ability to disable the app’s location tracking features directly. In order to prevent Facebook from knowing where you are you must disable your phone’s location settings. If you do, no other app will be able to provide your with location data.

So, it’s the same story we’re all used to. This shiny new app is a threat to your privacy, but sure isn’t every app? Facebook Home is no new threat to your privacy, the information it gathers is the same information that Google and other app developers gather about you.

So the same advice applies to this app as it applies to all others; if you don’t agree with the permissions it wants access to then don’t download it.


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Ajit Jain

Ajit Jain is marketing and sales head at Octal Info Solution, a leading iPhone app development company and offering platform to hire Android app developers for your own app development project. He is available to connect on Google Plus, Twitter, Facebook, and LinkedIn.


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